Visit to Chicago: America’s Largest Seed Conference
The American Seed Trade Association (ASTA) had their annual meeting in Chicago December 5-9. This is America’s largest seed industry conference and seed expo. Every year, there are more than 4,000 attendees representing the U.S. seed industry and overseas seed companies.
During the week there are events targeted to specific needs. There are scientific presentations with the latest topics of interest to the industry, trade group meetings, and seed expo exhibitors showcasing products and services for the seed industry. There are social events and networking opportunities to make connections to explore new opportunities for business and meetings with company officials.
This year one of the topics was how to communicate with the public. Surveys conducted with consumers on food preferences and innovations have shown a degree of distrust on the message communicated by corporate communication media. As a new strategy of communication, in the future breeders should show the work they do to develop new seed products and farmers should talk about how they farm and what they do. This will bring a degree of trust. The urgency of this is how to bring new technological advances to help produce more food to feed an ever increasing population.
What’s going on with developing new specialty traits?
Major seed companies are considering the use of gene editing as a new powerful tool to create new traits. Other researchers are looking at genetic studies of existing germplasm collections and genome wide association mapping to see if they can track down gene/trait correlations.
Advances in genetics obtained by using genomics and/or genome manipulation have gotten the attention of crop researchers in the public and private sector. While large companies have the resources to invest in long term research that may or may not result in commercially viable products; small companies have relied on government research investment to obtain access to new technological advances to incorporate into their product development.
Loaded with good flavor, nutrition, and perfect for the holidays!
1 stick butter
1 cup sour cream
1 can corn with liquid
1 can cream style corn
1 box Jiffy corn muffin mix (after seeing the list of ingredients on the box of the muffin mix, I decided to use a mixture of the dry ingredients from the cornbread recipe below. Using flour of GEI 2318 (high carotene, pictured above), GEI 411C (high anthocyanin) or GEI 101 lys (high quality protein) makes this recipe nutritious.
I also added cut up green onions. Mix all together, pour into 9” greased square pyrex. Bake @ 375° for 45 minutes or till done.
The perfect side dish, and nutritious too.
1 cup flour
¾ cup corn flour
¼ cup sugar
¾ tsp. salt
3 ½ tsp. baking powder
1 cup milk
¼ cup oil
Sift dry ingredients together. Mix all together. Pour into greased 9” square pyrex. Bake @ 400° for 25 minutes.
Top Photo: High lysine (GEI 101 lys) corn muffins, Bottom Photo: High anthocyanin (GEI 411C) corn muffins.